Integral Ad Science (NASDAQ:IAS) and DoubleVerify (NYSE:DV) Head to Head Survey

Integral Ad Science (NASDAQ:IAS) and DoubleVerify (NYSE:DV) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, valuation, risk, earnings, dividends, profitability and analyst recommendations.

Risk & Volatility

Integral Ad Science has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Comparatively, DoubleVerify has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500.

Valuation and Earnings

This table compares Integral Ad Science and DoubleVerify”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Integral Ad Science	$474.37 million	3.59	$7.24 million	$0.20	52.40
DoubleVerify	$572.54 million	6.68	$71.47 million	$0.37	61.12

DoubleVerify has higher revenue and earnings than Integral Ad Science. Integral Ad Science is trading at a lower price-to-earnings ratio than DoubleVerify, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Integral Ad Science and DoubleVerify, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Integral Ad Science	0	4	7	0	2.64
DoubleVerify	2	5	14	0	2.57

Integral Ad Science presently has a consensus price target of $14.80, indicating a potential upside of 41.22%. DoubleVerify has a consensus price target of $24.00, indicating a potential upside of 6.13%. Given Integral Ad Science’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Integral Ad Science is more favorable than DoubleVerify.

Institutional and Insider Ownership

95.8% of Integral Ad Science shares are owned by institutional investors. Comparatively, 97.3% of DoubleVerify shares are owned by institutional investors. 2.0% of Integral Ad Science shares are owned by insiders. Comparatively, 3.0% of DoubleVerify shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Integral Ad Science and DoubleVerify’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Integral Ad Science	6.39%	3.47%	2.83%
DoubleVerify	10.33%	5.99%	5.18%

Summary

DoubleVerify beats Integral Ad Science on 11 of the 14 factors compared between the two stocks.

About Integral Ad Science

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, France, Ireland, Germany, Italy, Singapore, Australia, Japan, India, and the Nordics. The company provides IAS Signal, a cloud-based technology platform that offers return on ad spend needs; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. In addition, the company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

About DoubleVerify

DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, and data analytics in the United States and internationally. The company provides solutions to advertisers that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud-free, brand-suitable, viewability, and geography for each digital ad; DV Authentic Attention that provides actionable, and comprehensive data to drive campaign performance; and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software solutions are integrated in the digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. It serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.