Reviewing Her Imports (OTCMKTS:HHER) & Playtika (NASDAQ:PLTK)

Playtika (NASDAQ:PLTK) and Her Imports (OTCMKTS:HHER) are both consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, earnings, dividends, profitability, valuation and risk.

Institutional and Insider Ownership

11.9% of Playtika shares are held by institutional investors. 4.8% of Playtika shares are held by insiders. Comparatively, 1.0% of Her Imports shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Volatility and Risk

Playtika has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, Her Imports has a beta of 0.94, suggesting that its stock price is 6% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Playtika and Her Imports, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Playtika	1	6	3	0	2.20
Her Imports	0	0	0	0	0.00

Playtika currently has a consensus target price of $9.00, indicating a potential upside of 32.94%. Given Playtika’s stronger consensus rating and higher possible upside, equities analysts clearly believe Playtika is more favorable than Her Imports.

Profitability

This table compares Playtika and Her Imports’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Playtika	8.52%	-144.73%	6.99%
Her Imports	N/A	N/A	N/A

Valuation and Earnings

This table compares Playtika and Her Imports”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Playtika	$2.54 billion	0.99	$235.00 million	$0.58	11.67
Her Imports	N/A	N/A	N/A	N/A	N/A

Playtika has higher revenue and earnings than Her Imports.

Summary

Playtika beats Her Imports on 8 of the 10 factors compared between the two stocks.

About Playtika

Playtika Holding Corp., together with its subsidiaries, develops mobile games in the United States, Europe, Middle East, Africa, Asia pacific, and internationally. The company owns a portfolio of casual and social casino-themed games. It distributes its games to the end customer through various web and mobile platforms and direct-to-consumer platforms. Playtika Holding Corp. was founded in 2010 and is headquartered in Herzliya Pituach, Israel. Playtika Holding Corp. is a subsidiary of Playtika Holding UK II Limited.

About Her Imports

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, herimports.com. As of December 31, 2018, it operated 16 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.