Harley-Davidson (NYSE:HOG) Sets New 52-Week Low – Here’s What Happened

Harley-Davidson, Inc. (NYSE:HOG)’s stock price hit a new 52-week low on Wednesday . The company traded as low as $28.64 and last traded at $28.70, with a volume of 65929 shares traded. The stock had previously closed at $29.46.

Analyst Upgrades and Downgrades

A number of equities analysts recently issued reports on the company. Baird R W lowered Harley-Davidson from a “strong-buy” rating to a “hold” rating in a report on Wednesday, October 2nd. Citigroup dropped their price objective on shares of Harley-Davidson from $39.00 to $34.00 and set a “neutral” rating for the company in a research note on Friday, October 25th. StockNews.com raised shares of Harley-Davidson from a “sell” rating to a “hold” rating in a research note on Wednesday, November 27th. Bank of America cut their price objective on shares of Harley-Davidson from $50.00 to $45.00 and set a “buy” rating for the company in a research report on Tuesday, October 15th. Finally, Robert W. Baird decreased their target price on shares of Harley-Davidson from $40.00 to $36.00 and set a “neutral” rating on the stock in a research report on Tuesday, December 31st. Five analysts have rated the stock with a hold rating and four have given a buy rating to the company. Based on data from MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $42.00.

Harley-Davidson Price Performance

The company has a debt-to-equity ratio of 1.38, a current ratio of 1.41 and a quick ratio of 1.25. The firm has a market capitalization of $3.68 billion, a price-to-earnings ratio of 6.50, a PEG ratio of 0.44 and a beta of 1.48. The company’s 50-day moving average is $32.11 and its 200-day moving average is $34.44.

Harley-Davidson Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Monday, December 23rd. Investors of record on Tuesday, December 10th were given a $0.1725 dividend. This represents a $0.69 annualized dividend and a dividend yield of 2.39%. The ex-dividend date of this dividend was Tuesday, December 10th. Harley-Davidson’s dividend payout ratio (DPR) is currently 15.54%.

Insider Activity at Harley-Davidson

In other Harley-Davidson news, Director Maryrose Sylvester sold 4,278 shares of the business’s stock in a transaction that occurred on Wednesday, October 30th. The shares were sold at an average price of $32.25, for a total transaction of $137,965.50. Following the completion of the sale, the director now directly owns 17,687 shares in the company, valued at $570,405.75. The trade was a 19.48 % decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. 0.87% of the stock is owned by insiders.

Institutional Trading of Harley-Davidson

A number of institutional investors have recently added to or reduced their stakes in HOG. Dimensional Fund Advisors LP lifted its stake in shares of Harley-Davidson by 12.8% during the second quarter. Dimensional Fund Advisors LP now owns 6,248,512 shares of the company’s stock worth $209,576,000 after purchasing an additional 708,260 shares in the last quarter. Pacer Advisors Inc. lifted its position in Harley-Davidson by 22,680.0% during the 3rd quarter. Pacer Advisors Inc. now owns 4,182,864 shares of the company’s stock worth $161,166,000 after acquiring an additional 4,164,502 shares in the last quarter. American Century Companies Inc. boosted its holdings in Harley-Davidson by 42.8% in the 2nd quarter. American Century Companies Inc. now owns 2,263,919 shares of the company’s stock worth $75,932,000 after acquiring an additional 678,092 shares during the period. Raymond James & Associates grew its position in Harley-Davidson by 5.0% in the third quarter. Raymond James & Associates now owns 647,000 shares of the company’s stock valued at $24,929,000 after acquiring an additional 30,725 shares in the last quarter. Finally, JPMorgan Chase & Co. grew its position in Harley-Davidson by 38.6% in the third quarter. JPMorgan Chase & Co. now owns 533,490 shares of the company’s stock valued at $20,555,000 after acquiring an additional 148,537 shares in the last quarter. 85.10% of the stock is owned by hedge funds and other institutional investors.

About Harley-Davidson

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.