StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

StockNews.com began coverage on shares of comScore (NASDAQ:SCOR) in a research note issued to investors on Tuesday. The brokerage issued a hold rating on the stock.

Separately, Craig Hallum reiterated a “hold” rating and set a $8.00 target price (down from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Stock Down 5.2 %

Shares of SCOR stock opened at $6.39 on Tuesday. The company has a 50 day moving average price of $6.80 and a 200-day moving average price of $9.09. comScore has a 52 week low of $4.89 and a 52 week high of $20.97. The firm has a market capitalization of $31.25 million, a PE ratio of -0.29 and a beta of 1.13.

Hedge Funds Weigh In On comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. boosted its holdings in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 174,826 shares of the company’s stock after buying an additional 2,121 shares during the quarter. Vanguard Group Inc. owned approximately 3.63% of comScore worth $2,692,000 at the end of the most recent quarter. Institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.