comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) saw a large growth in short interest in the month of March. As of March 15th, there was short interest totalling 21,600 shares, a growth of 27.8% from the February 28th total of 16,900 shares. Approximately 0.6% of the company’s stock are short sold. Based on an average daily volume of 28,500 shares, the short-interest ratio is currently 0.8 days.

Institutional Investors Weigh In On comScore

A number of hedge funds and other institutional investors have recently bought and sold shares of SCOR. Heron Bay Capital Management bought a new position in shares of comScore during the fourth quarter worth about $160,000. Clune & Associates LTD. acquired a new position in comScore in the fourth quarter valued at $740,000. Squarepoint Ops LLC bought a new stake in comScore during the fourth quarter valued at $99,000. Finally, Renaissance Technologies LLC boosted its position in shares of comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock valued at $265,000 after purchasing an additional 4,115 shares in the last quarter. Institutional investors own 42.15% of the company’s stock.

comScore Stock Performance

comScore stock traded down $0.29 during midday trading on Wednesday, reaching $6.38. The stock had a trading volume of 4,083 shares, compared to its average volume of 21,728. The stock has a market capitalization of $31.34 million, a P/E ratio of -0.29 and a beta of 1.21. comScore has a 1-year low of $4.89 and a 1-year high of $16.41. The firm’s fifty day simple moving average is $6.77 and its 200-day simple moving average is $6.70.

comScore (NASDAQ:SCOR) last released its quarterly earnings data on Tuesday, March 4th. The company reported ($0.27) earnings per share for the quarter, missing the consensus estimate of $0.36 by ($0.63). The firm had revenue of $94.94 million for the quarter, compared to analyst estimates of $91.66 million. comScore had a negative return on equity of 243.87% and a negative net margin of 25.77%. During the same quarter in the prior year, the firm earned $1.03 earnings per share. On average, sell-side analysts anticipate that comScore will post -2.49 earnings per share for the current fiscal year.

Analysts Set New Price Targets

Separately, StockNews.com initiated coverage on comScore in a research note on Monday. They issued a “hold” rating on the stock.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.