Research Analysts’ Recent Ratings Changes for Roku (ROKU)

Several brokerages have updated their recommendations and price targets on shares of Roku (NASDAQ: ROKU) in the last few weeks:

• 3/28/2025 – Roku is now covered by analysts at FBN Securities. They set an “outperform” rating and a $93.00 price target on the stock.
• 3/27/2025 – Roku is now covered by analysts at Bank of America Co.. They set a “buy” rating and a $100.00 price target on the stock.
• 3/24/2025 – Roku had its “buy” rating reaffirmed by analysts at Needham & Company LLC. They now have a $120.00 price target on the stock.
• 3/23/2025 – Roku was upgraded by analysts at Citigroup Inc. from a “neutral” rating to an “outperform” rating.
• 3/23/2025 – Roku is now covered by analysts at Compass Point. They set a “buy” rating on the stock.
• 3/4/2025 – Roku was upgraded by analysts at Moffett Nathanson from a “sell” rating to a “neutral” rating. They now have a $70.00 price target on the stock.
• 2/20/2025 – Roku had its price target raised by analysts at Citigroup Inc. from $70.00 to $103.00. They now have a “neutral” rating on the stock.
• 2/20/2025 – Roku was upgraded by analysts at Jefferies Financial Group Inc. from an “underperform” rating to a “hold” rating. They now have a $100.00 price target on the stock, up previously from $55.00.
• 2/14/2025 – Roku had its price target raised by analysts at JPMorgan Chase & Co. from $92.00 to $115.00. They now have an “overweight” rating on the stock.
• 2/14/2025 – Roku was upgraded by analysts at Wells Fargo & Company from an “equal weight” rating to an “overweight” rating. They now have a $129.00 price target on the stock, up previously from $74.00.
• 2/14/2025 – Roku had its price target raised by analysts at UBS Group AG from $73.00 to $90.00. They now have a “neutral” rating on the stock.
• 2/14/2025 – Roku had its price target raised by analysts at JMP Securities from $95.00 to $115.00. They now have a “market outperform” rating on the stock.
• 2/14/2025 – Roku had its price target raised by analysts at Benchmark Co. from $100.00 to $130.00. They now have a “buy” rating on the stock.
• 2/14/2025 – Roku had its price target raised by analysts at Bank of America Co. from $90.00 to $120.00. They now have a “buy” rating on the stock.
• 2/14/2025 – Roku was upgraded by analysts at Pivotal Research from a “hold” rating to a “buy” rating. They now have a $125.00 price target on the stock, up previously from $65.00.
• 2/13/2025 – Roku had its “neutral” rating reaffirmed by analysts at Rosenblatt Securities. They now have a $86.00 price target on the stock.
• 2/10/2025 – Roku had its “outperform” rating reaffirmed by analysts at Wedbush. They now have a $100.00 price target on the stock.
• 2/3/2025 – Roku had its “market outperform” rating reaffirmed by analysts at JMP Securities. They now have a $95.00 price target on the stock.

Roku Price Performance

NASDAQ ROKU traded down $2.86 during mid-day trading on Friday, hitting $73.19. The company’s stock had a trading volume of 1,277,630 shares, compared to its average volume of 3,704,668. The firm has a market capitalization of $10.68 billion, a P/E ratio of -82.24 and a beta of 2.12. The stock’s fifty day simple moving average is $81.16 and its two-hundred day simple moving average is $77.54. Roku, Inc. has a 52-week low of $48.33 and a 52-week high of $104.96.

Roku (NASDAQ:ROKU) last announced its earnings results on Thursday, February 13th. The company reported ($0.24) earnings per share for the quarter, beating the consensus estimate of ($0.44) by $0.20. Roku had a negative net margin of 3.15% and a negative return on equity of 5.34%. The business had revenue of $1.20 billion during the quarter, compared to the consensus estimate of $1.15 billion. On average, equities analysts forecast that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insider Activity at Roku

In related news, CEO Anthony J. Wood sold 25,000 shares of the business’s stock in a transaction that occurred on Friday, January 10th. The stock was sold at an average price of $79.77, for a total transaction of $1,994,250.00. Following the completion of the transaction, the chief executive officer now owns 26,538 shares in the company, valued at $2,116,936.26. The trade was a 48.51 % decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, CAO Matthew C. Banks sold 1,906 shares of the stock in a transaction on Tuesday, March 4th. The stock was sold at an average price of $80.36, for a total value of $153,166.16. Following the completion of the sale, the chief accounting officer now directly owns 7,256 shares in the company, valued at $583,092.16. This represents a 20.80 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders have sold 97,908 shares of company stock valued at $8,633,436 over the last ninety days. Corporate insiders own 13.98% of the company’s stock.

Institutional Investors Weigh In On Roku

Several hedge funds and other institutional investors have recently bought and sold shares of ROKU. Geneos Wealth Management Inc. grew its holdings in shares of Roku by 369.9% in the 4th quarter. Geneos Wealth Management Inc. now owns 343 shares of the company’s stock worth $25,000 after acquiring an additional 270 shares during the last quarter. Vision Financial Markets LLC purchased a new position in Roku in the 4th quarter worth about $30,000. Raelipskie Partnership purchased a new position in Roku in the 3rd quarter worth about $32,000. Game Plan Financial Advisors LLC acquired a new stake in Roku during the 4th quarter worth about $37,000. Finally, Harvest Fund Management Co. Ltd lifted its stake in Roku by 4,091.7% during the fourth quarter. Harvest Fund Management Co. Ltd now owns 503 shares of the company’s stock valued at $37,000 after buying an additional 491 shares in the last quarter. 86.30% of the stock is currently owned by institutional investors.

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.