Baozun Inc. (NASDAQ:BZUN) Sees Large Increase in Short Interest

Baozun Inc. (NASDAQ:BZUN) was the target of a large increase in short interest in the month of January. As of January 15th, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 31st total of 652,900 shares. Based on an average daily volume of 655,000 shares, the days-to-cover ratio is presently 1.3 days. Approximately 1.6% of the company’s shares are short sold.

Baozun Stock Performance

Baozun stock traded up $0.06 during mid-day trading on Thursday, hitting $3.12. The company’s stock had a trading volume of 18,856 shares, compared to its average volume of 353,866. Baozun has a one year low of $2.08 and a one year high of $4.38. The stock has a market cap of $191.82 million, a PE ratio of -5.71 and a beta of 0.31. The company has a 50 day moving average of $2.85 and a 200-day moving average of $2.78.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings data on Thursday, November 21st. The technology company reported ($0.21) EPS for the quarter. Baozun had a negative return on equity of 5.58% and a negative net margin of 2.55%.

Institutional Investors Weigh In On Baozun

Several large investors have recently bought and sold shares of BZUN. Wolverine Trading LLC increased its position in Baozun by 42.5% during the third quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after purchasing an additional 4,545 shares during the last quarter. QRG Capital Management Inc. acquired a new position in shares of Baozun in the third quarter valued at approximately $50,000. PEAK6 Investments LLC lifted its holdings in shares of Baozun by 29.9% in the 3rd quarter. PEAK6 Investments LLC now owns 78,070 shares of the technology company’s stock valued at $279,000 after buying an additional 17,970 shares during the period. SG Americas Securities LLC acquired a new stake in Baozun in the third quarter valued at $69,000. Finally, Marshall Wace LLP acquired a new position in shares of Baozun during the 2nd quarter worth approximately $55,000. 47.29% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

A number of research analysts recently issued reports on BZUN shares. StockNews.com cut shares of Baozun from a “buy” rating to a “hold” rating in a research report on Wednesday. Citigroup lifted their price objective on Baozun from $3.90 to $4.20 and gave the stock a “buy” rating in a report on Tuesday, November 26th.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.