Trump Media & Technology Group (NASDAQ:DJT – Get Free Report) and Viant Technology (NASDAQ:DSP – Get Free Report) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, institutional ownership, dividends and risk.
Analyst Recommendations
This is a breakdown of recent recommendations for Trump Media & Technology Group and Viant Technology, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trump Media & Technology Group | 0 | 0 | 0 | 0 | 0.00 |
| Viant Technology | 0 | 0 | 8 | 0 | 3.00 |
Viant Technology has a consensus target price of $17.75, indicating a potential upside of 1.84%. Given Viant Technology’s stronger consensus rating and higher possible upside, analysts plainly believe Viant Technology is more favorable than Trump Media & Technology Group.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trump Media & Technology Group | N/A | N/A | -$21.89 million | N/A | N/A |
| Viant Technology | $222.93 million | 4.91 | -$3.44 million | $0.06 | 290.55 |
Viant Technology has higher revenue and earnings than Trump Media & Technology Group.
Volatility & Risk
Trump Media & Technology Group has a beta of 5.25, indicating that its stock price is 425% more volatile than the S&P 500. Comparatively, Viant Technology has a beta of 1, indicating that its stock price has a similar volatility profile to the S&P 500.
Profitability
This table compares Trump Media & Technology Group and Viant Technology’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trump Media & Technology Group | N/A | -103.05% | -75.54% |
| Viant Technology | 0.47% | -5.67% | -3.78% |
Insider & Institutional Ownership
4.3% of Trump Media & Technology Group shares are owned by institutional investors. Comparatively, 11.4% of Viant Technology shares are owned by institutional investors. 14.8% of Trump Media & Technology Group shares are owned by insiders. Comparatively, 28.8% of Viant Technology shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
Viant Technology beats Trump Media & Technology Group on 10 of the 11 factors compared between the two stocks.
About Trump Media & Technology Group
Trump Media & Technology Group Corp. develops a social media platform known as Truth Social that offers social networking services in the United States. The company was founded in 2021 and is based in Sarasota, Florida.
About Viant Technology
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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