Better Choice Company Inc. (NASDAQ:BTTR) Director Buys $118,803.65 in Stock

Better Choice Company Inc. (NASDAQ:BTTR) Director Lionel F. Conacher acquired 17,045 shares of the stock in a transaction dated Tuesday, September 5th. The stock was bought at an average cost of $6.97 per share, with a total value of $118,803.65. Following the completion of the purchase, the director now directly owns 23,814 shares in the company, valued at approximately $165,983.58. The trade was a 251.81 % increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link.

Better Choice Trading Down 8.4 %

Better Choice stock opened at $2.39 on Friday. The firm has a market capitalization of $4.62 million, a PE ratio of -0.12 and a beta of 0.73. Better Choice Company Inc. has a 12-month low of $1.58 and a 12-month high of $16.28. The firm has a 50-day moving average price of $2.02 and a 200-day moving average price of $2.63.

Institutional Trading of Better Choice

A hedge fund recently bought a new stake in Better Choice stock. Sanctuary Advisors LLC purchased a new position in Better Choice Company Inc. (NASDAQ:BTTR) during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 14,823 shares of the company’s stock, valued at approximately $31,000. Sanctuary Advisors LLC owned 0.77% of Better Choice as of its most recent filing with the Securities and Exchange Commission (SEC). Institutional investors own 12.64% of the company’s stock.

Analysts Set New Price Targets

Separately, ThinkEquity assumed coverage on Better Choice in a report on Monday, September 16th. They set a “buy” rating and a $10.00 price target on the stock.

Better Choice Company Profile

Better Choice Company Inc operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews.