Baozun Inc. (NASDAQ:BZUN) Sees Significant Decline in Short Interest

Baozun Inc. (NASDAQ:BZUN) was the target of a large drop in short interest in the month of November. As of November 30th, there was short interest totalling 983,800 shares, a drop of 8.9% from the November 15th total of 1,080,000 shares. Based on an average daily trading volume, of 680,300 shares, the days-to-cover ratio is presently 1.4 days. Currently, 1.8% of the shares of the stock are short sold.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently made changes to their positions in the company. Cetera Advisors LLC purchased a new position in Baozun during the 1st quarter valued at about $35,000. QRG Capital Management Inc. acquired a new stake in shares of Baozun in the third quarter valued at approximately $50,000. Wolverine Trading LLC increased its stake in shares of Baozun by 42.5% during the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company’s stock worth $52,000 after purchasing an additional 4,545 shares in the last quarter. Marshall Wace LLP acquired a new position in shares of Baozun during the 2nd quarter worth approximately $55,000. Finally, SG Americas Securities LLC purchased a new stake in Baozun in the 3rd quarter valued at approximately $69,000. Institutional investors and hedge funds own 47.29% of the company’s stock.

Baozun Stock Performance

BZUN stock traded down $0.57 during midday trading on Tuesday, hitting $3.13. 1,249,231 shares of the stock were exchanged, compared to its average volume of 556,675. The stock’s 50-day moving average price is $2.93 and its 200-day moving average price is $2.68. The stock has a market cap of $192.69 million, a price-to-earnings ratio of -6.17 and a beta of 0.32. Baozun has a fifty-two week low of $1.90 and a fifty-two week high of $4.38.

Analyst Ratings Changes

Several equities research analysts have commented on BZUN shares. CLSA lowered shares of Baozun from an “outperform” rating to a “hold” rating and decreased their target price for the stock from $2.80 to $2.20 in a research report on Friday, August 30th. Citigroup upped their target price on shares of Baozun from $3.90 to $4.20 and gave the stock a “buy” rating in a research report on Tuesday, November 26th.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.