European Wax Center Appoints Chris Morris as CEO: MarketBeat Financial News

European Wax Center, Inc. (NASDAQ: EWCZ) announced in an 8-K filing on December 11, 2024, the appointment of Chris Morris as its new Chief Executive Officer, effective January 8, 2025. This move follows the departure of David Berg, the current CEO and Executive Chair of the Board, who will continue to serve as a director.

Chris Morris, aged 54, brings over 25 years of leadership experience in various consumer brands. He most recently held the position of CEO at Dave and Buster’s and Main Event Entertainment. His extensive background includes roles such as President of California Pizza Kitchen and Chief Financial Officer of CEC Entertainment, the parent company of Chuck E. Cheese’s.

In connection with his appointment, Mr. Morris has entered into an offer letter outlining his compensation package. This includes an annual base salary of $800,000, participation in the bonus program, and substantial equity grants, including restricted stock units and stock options.

The announcement was accompanied by a press release detailing Mr. Morris’ appointment and the Company’s affirmation of its fiscal 2024 outlook, indicating its commitment to sustained growth and development.

European Wax Center reaffirmed its fiscal 2024 outlook, as provided on November 14, 2024. The company operates as the leading franchisor and operator of out-of-home waxing services in the United States, with a network of over 1,000 centers in 45 states. The innovative Comfort Wax and proprietary products have set the company apart in the industry, generating sales of $955 million in 2023.

Forward-looking statements in the press release spoke to European Wax Center’s strategy, outlook, and growth prospects moving forward. The company and its franchisees will continue to focus on operational excellence, brand development, and enhancing the guest experience.

Investors and stakeholders will be closely monitoring the leadership transition and strategic direction under Chris Morris’ guidance, anticipating his impact on European Wax Center’s future growth and market positioning.

This article was generated by an automated content engine and was reviewed by a human editor prior to publication. For additional information, read European Wax Center’s 8K filing here.

European Wax Center Company Profile

European Wax Center, Inc operates as the franchisor and operator of out-of-home waxing services in the United States. It offers body and facial waxing services; and pre- and post-service products, including ingrown hair serums, exfoliating gels, brow shapers, and skin treatments. The company was founded in 2004 and is headquartered in Plano, Texas.