Lear (NYSE:LEA) & Sense Technologies (OTCMKTS:SNSGF) Critical Comparison

Lear (NYSE:LEA) and Sense Technologies (OTCMKTS:SNSGF) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, earnings, risk, dividends and analyst recommendations.

Earnings & Valuation

This table compares Lear and Sense Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lear	$23.43 billion	0.22	$572.50 million	$9.51	10.10
Sense Technologies	N/A	N/A	N/A	N/A	N/A

Lear has higher revenue and earnings than Sense Technologies.

Insider and Institutional Ownership

97.0% of Lear shares are owned by institutional investors. 0.8% of Lear shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares Lear and Sense Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lear	2.33%	14.68%	4.94%
Sense Technologies	N/A	N/A	N/A

Analyst Recommendations

This is a summary of current ratings and price targets for Lear and Sense Technologies, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lear	0	7	6	0	2.46
Sense Technologies	0	0	0	0	0.00

Lear presently has a consensus price target of $140.25, suggesting a potential upside of 46.08%. Given Lear’s stronger consensus rating and higher probable upside, equities analysts plainly believe Lear is more favorable than Sense Technologies.

Summary

Lear beats Sense Technologies on 9 of the 9 factors compared between the two stocks.

About Lear

Lear Corporation designs, develops, engineers, manufactures, assembles, and supplies automotive seating, and electrical distribution systems and related components for automotive original equipment manufacturers in North America, Europe, Africa, Asia, and South America. Its Seating segment offers seat systems, seat subsystems, keyseat components, seat trim covers, seat mechanisms, seat foams, and headrests, as well as surface materials, such as leather and fabric for automobiles and light trucks, compact cars, pick-up trucks, and sport utility vehicles. The company’s E-Systems segment provides electrical distribution and connection systems that route electrical signals and networks; and manage electrical power within the vehicle for various powertrains. This segment’s products comprise wire harnesses, terminals and connectors, engineered components, and junction boxes; electronic system products, including body domain control modules, smart and passive junction boxes, gateway and communication modules, integrated power modules, and high voltage switching and power control systems. It also offers software and connected services comprising Xevo Market, an in-vehicle commerce and service platform; and software and services for the cloud, vehicles, and mobile devices. In addition, this segment provides cybersecurity software; advanced vehicle positioning for automated and autonomous driving applications; and short-range communication and cellular protocols for vehicle connectivity. It offers its products and services under the XEVO, GUILFORD, EAGLE OTTAWA, ConfigurE+, INTUTM, LEAR CONNEXUSTM, EXO, JOURNEYWARE, ProTec, SMART JUNCTION BOX, STRUCSURE, AVENTINO, and TeXstyle brands. Lear Corporation was founded in 1917 and is headquartered in Southfield, Michigan.

About Sense Technologies

Sense Technologies, Inc. develops and markets automotive safety devices that enhance driver awareness of people or obstacles located in vehicle blind spots in the United States. It offers Guardian Alert Doppler awareness system, which warns vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. The company markets its Guardian Alert product primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. It also offers ScopeOut, a system of specially designed mirrors that are placed at specific points on automobiles, trucks, sport utility vehicles, or commercial vehicles to provide drivers a complete view behind the vehicle. The company markets its ScopeOut product to department stores and other retailers as an after-market automotive safety product, as well as sells online at sensetech.com. The company was formerly known as Graham Gold Mining Corporation and changed its name to Sense Technologies, Inc. in October 1997. Sense Technologies, Inc. was founded in 1988 and is based in Grand Island, Nebraska.