L’Oréal (OTCMKTS:LRLCY) Sets New 12-Month Low – What’s Next?

L’Oréal S.A. (OTCMKTS:LRLCY) shares reached a new 52-week low during trading on Monday . The stock traded as low as $78.63 and last traded at $78.99, with a volume of 171800 shares. The stock had previously closed at $81.02.

Analyst Ratings Changes

A number of research firms have issued reports on LRLCY. BNP Paribas lowered L’Oréal from a “neutral” rating to an “underperform” rating in a research report on Tuesday, September 10th. Royal Bank of Canada raised shares of L’Oréal from an “underperform” rating to a “sector perform” rating in a report on Wednesday, July 3rd. JPMorgan Chase & Co. cut shares of L’Oréal from a “neutral” rating to an “underweight” rating in a report on Wednesday, October 16th. Finally, Jefferies Financial Group upgraded shares of L’Oréal from an “underperform” rating to a “hold” rating in a report on Wednesday, August 14th. Two research analysts have rated the stock with a sell rating, two have assigned a hold rating and two have issued a buy rating to the company. According to MarketBeat.com, the stock has an average rating of “Hold”.

L’Oréal Price Performance

The firm has a 50 day moving average of $84.71 and a two-hundred day moving average of $89.35. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.73 and a current ratio of 1.01.

About L’Oréal

L'Oréal SA, through its subsidiaries, manufactures and sells cosmetic products for women and men worldwide. The company operates through four divisions: Consumer Products, L'oréal Luxe, Professional Products, and Dermatological Beauty. It offers skincare, make-up, hair colourants, haircare, perfumes, and hygiene products.