comScore (NASDAQ:SCOR) Lowered to “Hold” at StockNews.com

comScore (NASDAQ:SCOR) was downgraded by investment analysts at StockNews.com from a “buy” rating to a “hold” rating in a research report issued on Friday.

SCOR has been the subject of a number of other research reports. Craig Hallum lowered their price target on comScore from $24.00 to $18.00 and set a “buy” rating for the company in a research report on Wednesday, May 8th. Needham & Company LLC lowered their price target on comScore from $17.00 to $13.50 and set a “buy” rating for the company in a research report on Wednesday.

comScore Stock Down 6.5 %

Shares of NASDAQ SCOR traded down $0.52 during midday trading on Friday, reaching $7.49. The company had a trading volume of 24,151 shares, compared to its average volume of 19,244. comScore has a one year low of $7.11 and a one year high of $20.97. The firm’s fifty day moving average price is $13.24 and its 200-day moving average price is $15.14. The stock has a market cap of $36.18 million, a PE ratio of -0.41 and a beta of 1.20.

comScore (NASDAQ:SCOR) last released its earnings results on Tuesday, August 6th. The company reported ($1.19) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.18) by ($1.01). comScore had a negative net margin of 7.96% and a negative return on equity of 44.36%. The company had revenue of $85.84 million during the quarter, compared to the consensus estimate of $88.70 million. During the same period last year, the firm posted ($2.20) EPS. As a group, equities research analysts expect that comScore will post 0.39 EPS for the current year.

Institutional Inflows and Outflows

An institutional investor recently bought a new position in comScore stock. Victory Capital Management Inc. purchased a new position in comScore, Inc. (NASDAQ:SCOR) during the 4th quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor purchased 5,080 shares of the company’s stock, valued at approximately $85,000. Victory Capital Management Inc. owned about 0.11% of comScore as of its most recent SEC filing. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.