Contrasting Fidelity National Information Services (NYSE:FIS) & Baosheng Media Group (NASDAQ:BAOS)

Fidelity National Information Services (NYSE:FIS) and Baosheng Media Group (NASDAQ:BAOS) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, earnings, profitability, risk and dividends.

Analyst Recommendations

This is a summary of recent ratings and target prices for Fidelity National Information Services and Baosheng Media Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fidelity National Information Services	0	8	12	1	2.67
Baosheng Media Group	0	0	0	0	N/A

Fidelity National Information Services presently has a consensus price target of $79.42, indicating a potential upside of 4.94%. Given Fidelity National Information Services’ higher possible upside, equities research analysts plainly believe Fidelity National Information Services is more favorable than Baosheng Media Group.

Valuation & Earnings

This table compares Fidelity National Information Services and Baosheng Media Group’s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fidelity National Information Services	$9.82 billion	4.29	-$6.65 billion	($10.23)	-7.40
Baosheng Media Group	$920,000.00	3.99	-$1.85 million	N/A	N/A

Baosheng Media Group has lower revenue, but higher earnings than Fidelity National Information Services.

Insider & Institutional Ownership

96.2% of Fidelity National Information Services shares are held by institutional investors. Comparatively, 6.3% of Baosheng Media Group shares are held by institutional investors. 0.2% of Fidelity National Information Services shares are held by company insiders. Comparatively, 22.6% of Baosheng Media Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Fidelity National Information Services and Baosheng Media Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Fidelity National Information Services	-54.14%	13.91%	5.41%
Baosheng Media Group	N/A	N/A	N/A

Volatility & Risk

Fidelity National Information Services has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Baosheng Media Group has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.

Summary

Fidelity National Information Services beats Baosheng Media Group on 8 of the 12 factors compared between the two stocks.

About Fidelity National Information Services

Fidelity National Information Services, Inc. engages in the provision of financial services technology solutions for financial institutions, businesses, and developers worldwide. It operates through Banking Solutions, Capital Market Solutions, and Corporate and Other segments. The company provides core processing and ancillary applications; mobile and online banking; fraud, risk management, and compliance; card and retail payment; electronic funds transfer and network; wealth and retirement; and item processing and output solutions. It also offers trading and asset, lending, leveraged and syndicated loan markets, and treasury and risk solutions. The company was founded in 1968 and is headquartered in Jacksonville, Florida.

About Baosheng Media Group

Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.