Douglas Elliman (NYSE:DOUG – Get Free Report) and La Rosa (NASDAQ:LRHC – Get Free Report) are both small-cap finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, risk, analyst recommendations, earnings, valuation, profitability and institutional ownership.
Insider & Institutional Ownership
59.6% of Douglas Elliman shares are owned by institutional investors. Comparatively, 7.6% of La Rosa shares are owned by institutional investors. 10.3% of Douglas Elliman shares are owned by insiders. Comparatively, 53.3% of La Rosa shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a breakdown of current ratings and price targets for Douglas Elliman and La Rosa, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Douglas Elliman | 0 | 1 | 0 | 0 | 2.00 |
| La Rosa | 0 | 0 | 0 | 0 | N/A |
Profitability
This table compares Douglas Elliman and La Rosa’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Douglas Elliman | -7.05% | -20.62% | -9.64% |
| La Rosa | N/A | N/A | N/A |
Earnings & Valuation
This table compares Douglas Elliman and La Rosa’s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Douglas Elliman | $955.58 million | 0.11 | -$42.55 million | ($0.80) | -1.45 |
| La Rosa | $31.76 million | 0.98 | -$7.82 million | N/A | N/A |
La Rosa has lower revenue, but higher earnings than Douglas Elliman.
Summary
La Rosa beats Douglas Elliman on 6 of the 8 factors compared between the two stocks.
About Douglas Elliman
Douglas Elliman Inc. owns Douglas Elliman Realty, LLC, operating as a residential brokerage company in the United States with operations in New York, Florida, California, Texas, Colorado, Nevada, Massachusetts, Connecticut, Maryland, Virginia and Washington, D.C. In addition, Douglas Elliman sources, uses and invests in early-stage, disruptive property technology (“PropTech”) solutions and companies and provides other real estate services, including development marketing, property management and settlement and escrow services in select markets.
About La Rosa
La Rosa Holdings Corp., through its subsidiaries, operates primarily in the residential real estate market in the United States. The company operates through five segments: Real Estate Brokerage Services (Residential), Franchising Services, Coaching Services, Property Management, and Real Estate Brokerage Services (Commercial). It delivers coaching services to its brokers and franchisee's brokers; and franchises real estate brokerage agencies. The company also engages in the residential and commercial real estate brokerage business; and property management services to owners of single-family residential properties. La Rosa Holdings Corp. was founded in 2004 and is based in Celebration, Florida.
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